The Culture Shift Tour

Creating Lasting Change in Youth Mental Health & School Culture

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ABOUT US: OVERVIEW OF THE CULTURE SHIFT TOUR

In 2017, CEO Braxton Kilgo handed out "I Believe in You" stickers to 1,200 middle school students, igniting a movement of kindness that transformed the school’s culture. Inspired by its impact, he created IBIY bracelets—designed to be worn until you're moved to pass them on, spreading encouragement and belief. Each bracelet is tracked in real time through the IBIY app, measuring its journey and the growing ripple effect of kindness. To expand this mission, the IBIY team launched the Culture Shift Tour, bringing leadership, resilience, and mental health resources to K-12 schools nationwide. Through high-energy assemblies, interactive workshops, and the IBIY bracelet program, the tour reshapes school culture while providing measurable impact tracking. More than a program, it’s a movement that has transformed 1,000+ schools and continues to grow.

HOW IT WORKS: FROM INSPIRATION TO ACTION

When the Culture Shift Tour comes to your school, it’s not just another assembly—it’s the beginning of a transformation. Here’s what to expect:

KEYNOTE PRESENTATION

Jared delivers an inspiring keynote that highlights real student-created ideas and solutions from schools across the country. He touches on critical topics like mental health, overcoming adversity, discovering your purpose, and overcoming the fear of failure. Jared also addresses modern-day issues, including the proper use of social media—an area where his expertise shines as an award-winning entrepreneur and founder of a social media tech company. To make the experience even more impactful, Jared often invites past students who have been through the Culture Shift program and successfully started their own movements, nonprofits, and initiatives. These students share their stories and offer real-life insights, showing how their ideas became reality. Their presence adds an authentic, peer-to-peer connection, giving current students tangible examples of what's possible when they take ownership of change.

IBIY BRACELETS

Students Bracelets – Each student personalizes their bracelet by uploading a message of encouragement or their own story, creating a meaningful connection. Bracelets Are Passed Forward – When inspired, students pass their bracelet to a peer, teacher, or community member, initiating a chain reaction of kindness. Kindness Spreads Beyond Schools – The movement expands as bracelets travel from schools to homes, workplaces, and even across states and countries, fostering widespread impact. Real-Time Impact & Measurable Change – Each bracelet is linked to the IBIY app, allowing schools and sponsors to track its journey and measure the long-term impact, providing tangible data on how far kindness spreads and the lives it touches.

TOP CULTURE SHIFT MOVEMENTS

The Deegan Project

On October 1, 2023, the Walton family lost Deegan to suicide. He was 17-years-old. Deegan was...

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Aaron Coney | Hustle Matters Movement

Aaron is a seasoned Marketer and Talent Manager hailing from the suburbs of Detroit, MI. With nearly...

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Nolan Crombie | Spring Into Truth

Nolan Crombie wears many hats. He started his mental health advocacy journey at the young age ...

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Clara Woods | Inclusion Matters

Clara Woods is an artist and entrepreneur who has defied expectations since birth.

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TESTIMONIALS

PRINCIPAL

NIKKI SLAUGH

COMMUNITY EVENT COORDINATOR

SAGE HANK

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WHY IT'S DIFFERENT

The Culture Shift Tour doesn’t just inspire—it creates a blueprint for change. Our program, led by Jared Scott, goes beyond motivation, leaving schools with an actionable plan that’s built on student feedback and real-life challenges. His approach is rooted in his experience as a counselor, addressing the mental health needs of students and guiding them through adversity, while also helping them find their purpose.

In an age where social media plays a crucial role in the lives of students, Jared’s insights are fact-based and informed by his success as a tech entrepreneur. He offers a balanced, real-world perspective on how students can use social media effectively and responsibly.

The Culture Shift Tour is unlike anything else. It’s a program that doesn’t just teach—it transforms, empowers, and leaves schools with a roadmap for sustainable, student-driven change.

Your school won’t just host a speaker; it will start a movement.